Initiating the Initium and Initio

In a marketing surprise, Staedtler and Faber-Castell have launched new product lines with almost identical names – Staedtler the Initium, and Faber-Castell the Initio.

Cult Pens seems to have both lines in stock – here and here.

Staedtler has a brochure further describing their new line. Printing a personal photo on a pen barrel is among their interesting concepts.


2 Replies to “Initiating the Initium and Initio”

  1. And in an update to that item Cult Pens now offers the pencil set. It’s like the Perfect Pencil but the eraser is in the cap and the end of the pencil sports a touch screen stylus.

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