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Initiating the Initium and Initio

In a marketing surprise, Staedtler and Faber-Castell have launched new product lines with almost identical names – Staedtler the Initium, and Faber-Castell the Initio.

Cult Pens seems to have both lines in stock – here and here.

Staedtler has a brochure further describing their new line. Printing a personal photo on a pen barrel is among their interesting concepts.

Coincidence?

5 comments to Initiating the Initium and Initio

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