General Pencil Co. and the Kimberly pencil

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General Kimberly pencil and a lime

As manufacturers in the OECD countries continue to move production offshore, the stories of those surviving, and even thriving, become ever more interesting. The General Pencil Company of New Jersey is one of those survivors.

With the company formally founded in 1889 and a business lineage dating back to the 1860s, General has an amazing story. Among Dixon, Eberhard Faber, Empire, Venus, Wallace, the American Pencil Co., and dozens of smaller companies – General has outsurvived them all as an American owned and based pencil manufacturer.

The story has not gone unnoticed, and we are lucky to have some excellent reports on this interesting company.

Peter Shea from New Jersey Public Television has a great piece at the NJN website. Browse down to “Watch more of State of the Arts’ tour of the General Pencil factory”.

An interview with general manager Helmut Boda reveals that General built their New Jersey factory around the machinery in 1924. This machinery, some of it dating from 1910, was permanently installed!

A National Public Radio interview by Adam Davidson with family owners Jim (father) and Katie (daughter) Weissenborn is another delight. Davidson asks, “What kind of American manufacturer is doing well?” The surprising answer is – a family owned pencil company in New Jersey. The program also notes the old machinery, and that entering the factory is “like stepping into the 19th century”.

Jim Weissenborn mentions that they have their own graphite core manufacturing capabilities that use original 1910 machines. Clay and graphite are broken into powder by turning them with “stones from the Belgian coast.” Water is added, forming a paste which they pass through extruding machines. The extruded cores are then baked in a kiln.

Katie Weissenborn noted that tough times came in the 1990s when Chinese manufacturers became capable of producing finished pencils for less than General was paying for the raw materials! General made the tough decision in 1997 to abandon the mainstay yellow No. 2 pencil (though not completely) and focus on the art supply market.

The lesson from their example seems to be that markets for commodity items are increasingly hard to compete in, and higher yield markets where quality differentiation is important (such as art supplies) can be a viable replacement.

With Sanford and Dixon both having stopped US production, General isn’t just the largest independent US manufacturer – they are also a unique and special link to an almost gone industrial past. I am glad for their success, and wish General well in the future.

Since mentioning them in 2007, I’m very glad to report that General has started selling online. But they are only half done. They need to add international sales. Many US online sellers report that they get half their revenue from international sales! Packaging with English/French/Spanish/German text shows the admirable intent to sell internationally – now is the time to execute.

Of General’s many graphite products, which include graphite powder and graphite sticks, and even raw graphite chunks, the Kimberly woodcase pencil line may be the best known. General’s trademark application for Kimberly indicates the brand dates to 1918.

General Kimberly pencil

The pencil today is remarkable for a classic, retro look – a green pencil with traditional markings and a metal cap. This cap brings to mind the metal caps of old copying pencils.

General Kimberly pencil

While I imagined that this cap had been unchanged for decades – it seems to be a new addition! Photos at leadholder.com, Brand Name Pencils, and pencils I personally own all indicate decades of the Kimberly’s existance without the cap. So what is the cap for – to enhance appearance? To add some heft? It isn’t alone – the Van Dyke and Turquoise lines (and some may note, Graf von Faber-Castell pencils) all have metal caps. Yet you will be hard pressed to find metal on another main street modern pencil.

General Kimberly pencil

The details:

Name: Kimberly.

Full name and model no: Kimberly 525.

Manufacturer: General Pencil Company.

Background: See above.

Weight: About 4.5g – not sure how much of this is the metal cap.

Dimensions: Rounded hexagon with round metal cap crimped at three points. Standard (~175mm) length.

Appearance: The pencils are hexagonal and sharpened. The factory sharpening is less acute than others – more like a typical golf pencil.

The pencil is marked:

U.S.A. General pencil Co. Kimberly 525 HB (gold coloured text)

The reverse says:

Graphite Drawing since 1889 HB (white coloured text)

Other notes: There is no bar code.

Grip: Nothing unusual to note.

Sharpening: As one would expect from cedar, the pencil sharpens easily.

Writing: This pencil comes in a wide range of grades. Retailer Dick Blick notes that the pencil uses Ceylon graphite. Ceylon (the country) has been Sri Lanka since 1972, but I’ll presume it is a marketing term like Ceylon Tea.

General Kimberly pencil

The Sri Lankan graphite is venous graphite, similar to the original Borrowdale mine in England. Most pencil graphite today is apparently the more common amorphous type. You’ll note as well from media interviews that General are quite proud of their in house graphite core manufacturing capabilities.

I’m not a geologist or chemist, but as a pencil user, I think the Kimberly’s core has a distinct ‘signature’, and there is definitely something different about this pencil versus others. I recommend that artists and pencil users try it out. I won’t claim it is better at all tasks, but the middling (F, HB, B) and softer (2B, 3B, 4B) grades that I tried definitely offered something unique. My best description is that there is a certain density to the lead – which seems mellowed by the clay and other ingredients.

Erasure: On a Doane notebook, which happened to be handy, a Factis Extra Soft ES20 (a brand distributed by General) erased very well. I’ve not always found this eraser great, but on a humid day with this paper and pencil, it did extremely well.

General Kimberly pencil

Overall: It is a unique offering from a unique company. It is 2010, so you can buy one of these pencils and contemplate that it was made on a one hundred year old machine. You can also enjoy the pencil for it’s excellent quality!

Many people say they want smaller companies like General Pencil to survive – the best way to achieve that end is to buy their products.

General’s Cedar Pointe 333 pencil

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General's Cedar Pointe 333 pencil

Here is a pencil that I know many pencil talk readers already know and like – the General’s Cedar Pointe 333 pencil.

It is a “natural finish” unlacquered pencil that emphasizes the pencil’s cedar origins in both name and appearance. Note how prominent the woodgrain appears. And for anyone who enjoys the traditional cedar aroma of pencils – the way they used to be – this pencil delights.

General's Cedar Pointe 333 pencil

The HB lead seems strong, and lays down a relatively dark line, though it is not the smoothest. The eraser, in black (from Factis?), is quite effective. The pencil sharpens easily.

I’m not sure if this pencil can be purchased at retail. Has anyone seen it in a real brick and mortar store? Online, it sells for a relatively modest price. You may want to get a few.

General's Cedar Pointe 333 pencil

Overall, quite a nice pencil.

General’s 206H Jumbo Clutch Holder & Layout Stick

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General's 206H Jumbo Clutch Holder & Layout Stick

We’ve seen that mechanical pencils and leadholders can use graphite in a wide range of diameters. Here is one of the extremes, the “Jumbo Clutch Holder & Layout Stick” from the General Pencil Company in the U.S.

General's 206H Jumbo Clutch Holder & Layout Stick

The packaging says this graphite stick can be used for “drawing, sketching, creating negative space and for covering large areas.” We’re also informed that the clutch holder will “keep your hands clean.”

General's 206H Jumbo Clutch Holder & Layout Stick

The holder is made in Germany – the only non-U.S. made product bearing the “General’s” brand name that I am aware of. (General distributes the Spanish Factis brand, but the products are not rebranded.) Lyra is also in the large clutch pencil market – perhaps they (or a common supplier) is the source.

Using a new pencil can be messy. The leadholder as it arrived was covered in graphite dust that doesn’t easily rinse away. The graphite stick itself (in a plastic box) has some loose fragments and a lot of surrounding dust. It measures about 13mm in diameter.

General's 206H Jumbo Clutch Holder & Layout Stick

Though plastic, the leadholder seems sturdy, and the five-jawed clutch is easy to manipulate. (Smaller diameter clutch leadholders usually have three jaws.)

General's 206H Jumbo Clutch Holder & Layout Stick

It definitely works at laying drown broad lines, and is a very interesting drawing implement.

General’s Supreme 550 pencil

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General's Supreme 550 pencil

Those looking for inexpensive pencils soon discover that almost every large department and office supply store has a no-name or house brand – yet such pencils are often less than ideal.

Made of poplar or basswood with inferior leads, the pencils often just barely serve their purpose.

Yet if you’re buying pencils as a school teacher or department head, or for your workplace or organization, and have a limited budget, the options may seem very limited.

I don’t personally believe that children should have inferior pencils. Let’s think about this. Which will better promote learning – a pencil that is hard to sharpen and hard to write with, or a pencil that is easy to sharpen and easy to write with?

Yet financial realities may still be paramount.

It’s been a delight to recently learn about a budget pencil that is a remarkably good value. I have to thank a regular blog reader for telling me about this pencil, and sending a few my way.

The Supreme 550 is made by the General Pencil Co. of New Jersey. General is the oldest independent American pencil company.

The packaging for a dozen pencils is a re-sealable plastic bag. (A format also used by some other General products.)

The bag has a label stating: “Since 1889, General’s Supreme #2 Graphite, Sustained Yield Cedar Wood Pencil, Made in U.S.A.”

The pencils are labeled in green:

Obverse: USA General’s Carbo Weld SUPREME 550 2
Reverse: [bar code]

The pencil body is yellow, the ferrule gold with a black band, and the eraser dark pink.

General's Supreme 550 pencil

The finish overall is not great – it seems to be a very thin paint coating that easily shows defects. But it’s okay. And the classic lettering will bring a smile to many.

The pencil sharpens very easily. After trying out various basswood pencils recently, I realized that I was delighted to again be able to easily sharpen a pencil. Wasn’t ease of sharpening once an integral aspect of every pencil?

The lead writes well. I tried to use the pencil over a period of time, at home and work. It could not be called smooth in comparison to most pencils discussed here. It unfortunately is somewhat gritty. But it also seemed (compared to other HB pencils) to be relatively solid, non-breaking, and non-crumbling. And keep in mind that I’m comparing it to much more expensive “name brand” products. It functions very well compared to “budget” category pencils.

At US$1.50 for a dozen at retail, I’m thinking that large quantity purchasers can get the pencil for well under ten cents a pencil. I hope that price puts these reasonable quality, easily sharpened cedar pencils in the same range as those bad no-name, origin unspecified pencils.

Why don’t stores like Office Depot, Office Max, or Office Brobdingnagian offer General or Musgrave pencils? I think some of us should ask.

But in the meantime, I hope the Supreme 550 might be a candidate for those seeking a budget pencil.

General sells this pencil via a distributor who aims at U.S. college campuses. It can be purchased online (more expensive) or in person at various college bookstores. A larger order would have to be facilitated directly through the distributor.

The General Pencil Company

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The General Pencil Company

General Pencil is not as well known as General Motors or General Electric, but they have an equally fascinating history.

Founded in 1889, the company has remained in the Weissenborn family for 118 years. Their 1900 factory on Fleet Street, Jersey City, remains, though the business is now headquartered in Redwood City, California, closer to the cedar industry. It is one of an extremely small number of pencil manufacturers to not have been acquired by a large conglomerate.
The General Pencil Company
Today, the business press regularly hails them as a turnaround success, having made a tough and successful decision to focus on higher-end pencils, and dispense with trying to compete in the generic yellow No. 2 office pencil market.
The General Pencil Company
Their website suggests they still do make office pencils, but you’ll have a hard time finding one. Where they shine are in art supply stores, and their largest retailer, the Michael’s craft chain. As well as graphite pencils, they are well know for charcoal, pastel, and chalk pencils.
The General Pencil Company
The Kimberley is the graphite pencil I’ve most often seen in Canada. It is green with a gold colored metal cap. The Semi-Hex, maybe a half-step down the quality ladder, is blue, with silver stamping and an unfinished cap. I’m not sure who first realized the potential the carpenter’s pencil had as an artist’s tool, but General sells them as “Flat Sketching Pencils” in another market niche. Their stongest area may be charcoal. Even the smallest rural school art supply store seems to stock General compressed charcoal sticks and charcoal pencils. The charcoal pencils are beauties, with classic dark stained finishes.

The General Pencil Company The General Pencil Company

Brochures, new and old.


I think they have made the right decision to pursue these higher value areas. I would also encourage them to get online and do some selling and marketing.

It’s a delight to be able to present some interesting links:

New Jersey Public TV interview with the general manager of General Pencil

Urban Semiotic’s excellent 2006 photo and reminiscences about the General Pencil factory

National Public Radio 2005 story

New Jersey Business and Industry Association 2004 profile (PDF)