Mirado pencil discontinued after one century

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pencil talk has learned that the famed Mirado pencil has been discontinued.

From correspondence with Newell Brands Office Products:

[T]he manufacturing of our Mirado Classic Pencils are already discontinued and we do not have a direct replacement at this time.

The Mirado is a global classic. It and the predecessor Mikado have over a dozen mentions in the definitive pencil book, The Pencil by Henry Petroski.

The Mirado line has been the subject of several pencil talk posts:

Goodbye, Papermate Mirado Classic pencil (2009)

Mirado Black Warrior pencil (2008)

Last large American pencil factory to close in 2009 (2008)

Eagle Mirado pencil (2009)

Papermate Mirado Classic pencil (2010)

A blog reader, “B. Johnson”, sent some information about this several days ago, but I wanted to confirm the information with Newell / PaperMate before sharing.

The business logic is elusive. These pencils probably aren’t a revenue leader for Newell, but with such brand recognition, they must still sell. They have been regularly seen at big box stores for years.

[Update]

Please see these excellent posts at Orange Crate Art:

Farewell, Mirado

“Catch” of a Lifetime

Mirado Black Warrior pencil

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Mirado Black Warrior pencil

After posting about pencil shapes and round pencils, topics which inevitably reference the Mirado Black Warrior, I decided to give these pencils a try, and use them at home and work for a couple of weeks. Many of my observations about their quality have already been noted by past commenters.

A few years ago, I didn’t typically see them at retail, but today they seem to be available from a variety of retail sources, such as department and office supply stores. They are part of the PaperMate brand, which is owned by Sanford, a division of the Newell Rubbermaid corporation. The official product page of the pencil is here.

The pencils are round, and painted black. They have a gold coloured ferrule with a red band, and a “Pink Pearl” pink eraser.

They are marked with gold colour lettering:

USA Mirado Black Warrior B 1 [logo]

The box is pleasant enough, and announces that they are “The World’s Smoothest Writing Pencil – Guaranteed!” As least Sanford can spell the word. And the guarantee looks real – they have an address for returning the product “if it fails to perform to your satisfaction.”

Mirado Black Warrior pencil

My first impression of the pencils is not good – the black paint has crept up over the ferrule, and even on to the eraser on a number of pencils. (I bought two boxes in B/No. 1 grade.)

The stamping appears quite second-rate, with the gold letters in “Mirado Black Warrior” blurring into one another.

Some people say round pencils are harder to sharpen, but with various handheld sharpeners, including the “long point” variety, I didn’t perceive any special trouble.

Now let me address the issue of the pencils rolling away on one’s desk – most of these pencils are warped, right out of the box, and won’t roll away. One of them has a deep vertical crack. I couldn’t believe it, but it’s true.

Mirado Black Warrior pencil

Perhaps these came from a bad lot or batch. Still, Newell Rubbermaid is a huge corporation that must have the capacity for some sort of quality control.

Now I know there are people who adore this pencil – but presumably you are not regularly seeing these serious quality issues?

For writing, I think it’s possible that the round shape is more comfortable over the course of a day. It’s certainly a personal preference.

The lead is okay, and did not break, but I don’t think it’s as smooth as our reference Lumograph 100 or the Castell 9000. To be fair, the Black Warrior is sold at a much lower price point than those pencils.

Mirado Black Warrior pencil

Overall, I am somewhat perplexed. The pencils are so badly made that they occupy their own unique category. I cannot recall ever buying any other brand of pencil with so many quality issues. Yet, the Mirado seems to have commercial success, with an ongoing following. Is this because they are almost alone in the category? Would the market have room for a higher quality round pencil?