This isn’t breaking news, but I haven’t heard it mentioned elsewhere in the pencilosphere. Have you noticed Dixon Ticonderoga’s new logo? Dixon are now part of Pacon, a US educational supply company. The graphic to the left of the text is from Pacon.
A report (it reads more like a press release than a news report) from Wisconsin’s Fox 11 is here.
Though the Pacon executive talks about acquiring Dixon, technically Dixon acquired Pacon. But the logo and statement by the executive suggest that Pacon will be the leader.
So what changes, and how does this relate to Fila? Fila acquired Dixon in 2005 and Pacon in 2018, so it looks like a consolidation of Fila’s US assets.