California Cedar, a global pencil slat business, is known online for their pencils.com website, their Palomino pencil line, and now – a type of marketing dishonesty that completely shocks many of us who have admired them for years.
The company has introduced a “Blackwing 602” pencil that takes the name of the Eberhard Faber Blackwing 602 pencil. The new pencil has been marketed with claims of association with Frank Lloyd Wright, Duke Ellington, and John Lennon. Each of these claims has been demolished, in succession, at Orange Crate Art and Blackwing Pages.
There are many historical figures who used the Eberhard Faber Blackwing – Sean has painstakingly researched and documented this over at Blackwing Pages for years now. Claiming the usage by these people as an endorsement of the replica pencil is somewhere between questionable and outrageous (and others would find that statement mild). But fabricating stories about Frank Lloyd Wright, Duke Ellington and John Lennon using (or even favoring) the Blackwing pencil is unbelievable, and I don’t follow or understand.
And that’s just the beginning. Each of these marketing deceits (except for Lennon, as I write this) was withdrawn after being revealed and challenged. It is a sort of “Liar Whac-A-Mole”. New nonsense sprouts up when the old nonsense is debunked.
Even further, this global company seems to have taken their marketing lessons from the Steve Martin/Eddie Murphy movie Bowfinger. To quote the IMDb synopsis, “When a desperate movie producer fails to get a major star for his bargain basement film, he decides to shoot the film secretly around him.” Many of the claims about famous writers, musicians, and artists using the Blackwing are clearly lifted without credit from the Blackwing Pages.
So, California Cedar, what’s going on?