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Interview with Staedtler legal counsel

The Managing Intellectual Property website has a lengthy interview with Staedtler’s chief legal counsel.

Naturally, a lot of attention is given to Staedtler’s brands and trademarks.

Though Mars dates from 1900, Staedtler has two older brands: Atlas and Minerva. I wasn’t previously aware of Atlas.

A very interesting read.

LINK: Interview: Thomas Schatz, Staedtler Group

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