The Managing Intellectual Property website has a lengthy interview with Staedtler’s chief legal counsel.

Naturally, a lot of attention is given to Staedtler’s brands and trademarks.

Though Mars dates from 1900, Staedtler has two older brands: Atlas and Minerva. I wasn’t previously aware of Atlas.

A very interesting read.

LINK: Interview: Thomas Schatz, Staedtler Group