Newell Brands cancel Mongol pencil trademark

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Mongol pencils

On October 15, 2021, the US Patent and Trademark Office published the news that Newell Brands had cancelled their trademark for one of the world’s most famous pencil brands, the Mongol.

Eberhard Faber IV was interviewed by Sean Malone, and Mr. Faber suggested that the name came from Purée Mongole soup. An update notes this story as being apocryphal.

(I’m really happy that Contrapuntalism remains online, though at a different address. It has a remarkable sixty posts that mention the Mongol pencil!)

I reached out to Newell, but did not hear back. They spoke to me last year about the Mirado, but I didn’t hear back about the Mongol.

So why the cancellation? I don’t know, but I’ll speculate that in 2021 Newell don’t want a trademark that can readily be interpreted as an ethnocultural or racial term.

There are still Mongol pencils in other countries – Colombia, the Philippines, and Venezuala.

Truly the end of an era, this pencil brand will not be quickly forgotten.

Mongol trademark

Insights from Helmut Zeilinger

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Faber-Castell interview with technical product manager Helmut Zeilinger

It is rare for anyone other that the CEO of a pencil company to address the public regarding pencils. It is particularly unusual to hear from the knowledgeable craftspeople and engineers who produce pencils at large scale.

Henry Petroski let the world know about the centuries of engineering that form the basis of pencil making, and Faber-Castell has very kindly featured an interview with their technical product manager Helmut Zeilinger in the latest online Faber-Castell magazine.

Mr. Zeilinger offers many insights:

Sharpening problems result from mismatched halves of the pencil.

How would one resolve this issue? “For the wood alone, our specifications at Faber-Castell are almost as detailed as for individual parts in car production,” says Mr. Zeilinger. Unfortunately the subject of which wood species are ideal isn’t explored (but another article on Faber-Castell’s plantation likely provides the clues).

“Hardly anyone thinks about sharpening,” says Mr. Zeilinger. Maybe not. But don’t tell David Rees.

How often should a sharpener’s blade be replaced? Apparently after fully sharpening 12 pencils. Umm, has anyone ever seen a replacement Faber-Castell blade?

There is much more in the information rich article. I’ve like to thank Faber-Castell for this excellent article and Mr. Zeilinger for sharing his considerable knowledge!

The coffee pencil

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Caran d'Ache Nespresso Pencil

I like coffee. Most mornings I use a Bodum siphon maker or an AeroPress to create a little joy. I used to love the KitchenAid siphon maker, but it gave up the ghost and seems to be a retired model. For another type of drama, I used to own a Wilfa Precision. Although you can figure out the water flow, it persists in seeming like magic. I’ve elected to not explore stovetop or open flame approaches. I even enjoy instant coffee, which seems to have undergone slow gradual improvement over the years. I haven’t tried the new “high end” expensive instant coffees.

In 2016, I regularly stayed in hotels, almost all of which were furnished with pod or capsule coffee makers. There are many types of these – they come from Illy, Keurig, Nespresso, and others, and each manufacturer has multiple models. It took me a while to get the hang of them – I’d usually destroy the first capsule. There is a very explicit order of operations with these machines (which may seem obvious once you know it, but I didn’t) – add water to a vessel, turn on the machine, open a slot for the capsule, place the capsule, close the slot, push a button or buttons.

Let’s note something – the K-Cup inventor regrets his invention! I see the use case in a hotel room, but overall, these pods are “awful for the environment” (New York Times, 2021). Here is my hometown’s reasoning about why they don’t recycle the multiple pod formats (City of Toronto, 2018).

If you’re not aware, the venerable Caran d’Ache has been selling a series of limited edition 849 ballpoint pens. Caran d’Ache say they are “made using the aluminium from recycled capsules”. It would be interesting to know if these were post-consumer recycled capsules.

On the pencil front, Caran d’Ache just released a similar leadholder with the lead being 25% coffee grounds! Even further, they have released a version of their famous Grovelier beech Swiss Woods pencil with the 25% coffee lead!

As Caran d’Ache say, “This edition no.4 will enable people who bought the previous editions to expand their Caran d’Ache + Nespresso collection”. Good grief, that’s quite cynical. What I really don’t like is the feeling that I just bought the world’s most expensive advertising pencil. It has a lot of Nespresso branding, but it’s sold at retail as a regular writing implement. You may want to take a look at this post at Bleistift, which notes that there are multiple Nespresso collaboration products.

About the pencil – it is sold in a set of three. The cardboard packaging has three dimensional pencils and coffee beans! The pencils have striking end caps, which are painted but meant to convey the Nespresso capsule colours.

Caran d'Ache Nespresso Pencil

Caran d'Ache Nespresso Pencil

The imprint is a bit different than the standard 348 pencil, reading:

Obverse: Caran d’Ache Swiss Wood FSC TM
Reverse: A recycling story is in your hands

The lead, said to contain 25% recycled coffee grounds, is of course a curiosity. Coffee is known to make a natural stain, but can it survive the modern lead making process?

The lead seems smooth, maybe just a bit fainter than the 348, but does slightly crumble.

L: Swiss Woods 348, R: Nespresso version
Caran d'Ache Nespresso Pencil

As well as being a super exotic pencil – locally made and manufactured in Switzerland from Swiss beech wood and using a lead partly made of coffee – something else stood out for me. The pencil is extremely aromatic, and not in a good way, at least for me. I’ve read that the 348 is aromatic, but I found the samples I’ve used only slightly so. This Nespresso pencil, between the beech wood and the lead (we can observe the lead independently via the Nespresso Fixpencil; it is highly aromatic), is too fragranced for me to use. I actually wondered if Caran d’Ache got an assist from their friends at Misenzir.

It is sold as a collaboration, but is it? Collaborations are a hot topic. I saw a piece on France24 just yesterday about fashion collaborations – Fashion collaborations: Revolution or commercial tool? (YouTube link). For me, this pencil is definitely different and interesting, but not fully usable.

Pacon

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This isn’t breaking news, but I haven’t heard it mentioned elsewhere in the pencilosphere. Have you noticed Dixon Ticonderoga’s new logo? Dixon are now part of Pacon, a US educational supply company. The graphic to the left of the text is from Pacon.

A report (it reads more like a press release than a news report) from Wisconsin’s Fox 11 is here.

Though the Pacon executive talks about acquiring Dixon, technically Dixon acquired Pacon. But the logo and statement by the executive suggest that Pacon will be the leader.

So what changes, and how does this relate to Fila? Fila acquired Dixon in 2005 and Pacon in 2018, so it looks like a consolidation of Fila’s US assets.

Musgrave Single Barrel 106

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Musgrave Single Barrel 106 pencil
Along with the Tennessee Red, heritage pencil maker Musgrave announced another product just as interesting to pencil aficionados – a pencil made from rediscovered vintage slats.

A bell rang for me when I first heard this, because NYC luxury retailer Mrs John L. Strong (now revived) used a very similar story to market an Eastern Red Cedar pencil just a few years ago. They similarly claimed a secret stash of Eastern Red Cedar. This blog wrote about that pencil in 2009 (coincidentally, beside a note about a layoff at Musgrave). The Mrs. John L. Strong pencil was photographed on page 33 of Marco Ferreri’s book Pencils:
Musgrave Single Barrel 106 pencil

Though regularly mentioned online, I could not find a substantial written review of this pencil, and was motivated to contribute this effort.

The pencil is unsharpened, with a black metal cap. It presents itself with a lacquered dark wood body and a black imprint. The contrast isn’t high, but I think it is appealing. The pencil is offered in a cardboard sleeve.
Musgrave Single Barrel 106 pencil
Technically, the lead isn’t off centre between the slats – the issue is more that one slat is twice the height of the other.
Musgrave Single Barrel 106 pencil

The imprints have a nice aesthetic.
Musgrave Single Barrel 106 pencil

I thought a vintage sharpener might pair well with a vintage wood pencil. I broke out a decades old Eagle sharpener, but the results weren’t great. I tried a quick correction in an M+R 502, but the lead snapped. Did I mention that this is a $US10 pencil? So a dollar down, I felt it was time to get serious, and the impressive El Casco M-430 on the No. 2 (second most blunt) setting did a great job.
Musgrave Single Barrel 106 pencil

The pencil writes very nicely (the lead seems to be a step up from that of the Tennessee Red), with a dark line, nice glide, and minimal crumbling.

I’d love to know the lead origin. In 2008, a pencil industry CEO commented here that the US manufacturers, with an exception, made their own leads. But given the date, the comment may have applied to the then large US companies – Dixon and Sanford.

To summarize, there are some challenges, but I really like the story of this pencil. Telling me that the slat is 90 years old grants a lot of forgiveness.

I note that just like Mrs. Strong, Musgrave has found a way to sell a pencil at the price point of the Graf von Faber-Castell Perfect Pencil. I’m not a professional marketer, but I salute Musgrave for this breakthrough.

The pencil is gaining some superfans – people purchasing large quantities and sharing photos online, especially since Musgrave lifted a two per customer limit. I am really curious about where this offering may go.

Musgrave and the pencil supply chain

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American heritage pencil maker Musgrave introduced a very interesting product in 2019: The Tennessee Red pencil. The pencil’s notable feature is the use of Eastern Red Cedar (Juniperus virginiana), the original American pencil wood. The pencil is very fragrant and visually interesting – each pencil is different, and many contain both cedar sapwood (pale colour) and cedar heartwood (dark colour).

Musgrave Tennessee Red pencil

The pencils are reminiscent of the old Musgrave HB in presentation, though the wood and lead are different. I found the Tennessee Red challenging to sharpen in a handheld sharpener like the M+R Pollux, with the lead snapping. Fortunately it is easily handled with the standard Grenade or a desktop sharpener. Still, the wood seems just a bit too tough for a pencil. I suspect this isn’t the fault of the timber – it is more that the slats just haven’t received the conditioning treatments to which we’ve become accustomed.

The lead is dark and rapidly crumbles. It certainly isn’t the quality of the old HB. It is perfectly usable, and I find this lead preferable to the anemic grainy lead of many no name pencils.

It isn’t a good pencil. Yet, it is unusual and compelling in multiple ways. I hope it will continue, perhaps with gradual improvements. In an unusually transparent act, the manufacturer has noted that the pencil has issues.

There are product reviews at Weekly Pencil and Pencil Revolution.

The Tennessee Red has a second aspect – it appears to be the subject of a small advertising campaign being conducted on Musgrave’s website and social media. The pencil has some nice new packaging including a cedar box option, and they are selling paraphernalia such as T-shirts.

Musgrave Tennessee Red pencil

Congratulations, Musgrave! It is really nice to see a new pencil being promoted.

To me, the most interesting aspect of this pencil is Musgrave’s disruption of the pencil supply chain. They have found a way to circumvent the cedar slat supplier CalCedar. Did you read the pencil’s imprint? “Genuine Eastern Red Cedar”. Wow. That is to me a very clear shot across the bow directed at CalCedar’s “Genuine Incense Cedar”. (They aren’t the first to rework this phrasing to make a point.) This pencil is also a statement about the pencil supply chain.

So how were these slats made? Perhaps pioneer fellow Tennessee manufacturer Wagner Pencil, who process American timber into pencil slats, gave assistance. Or perhaps Musgrave engaged with a wood processor not part of the pencil industry to create these slats. In any case, it is very interesting.

Private companies of course don’t reveal their internal business, but in some countries (including the US), there are public customs records that show import activity. Records from Import Genius show that in the last two years, Musgrave’s imports include:

Item source
Basswood Slats Qingdao Greatwall (China)
Slats Vinawood (Vietnam)
Erasers Kunshan Greenwill (China)
Poplar Slats Qingdao Greatwall (China)
Erasers and Ferrules Shai Tai Shing (Vietnam)
Slats Lishui Liancheng Pencil Manufacturing (China)
Slats Pt. Gemilang Jaya Makmur Pratama (Singapore)

From another perspective, Import Genius says that Musgrave’s top international suppliers (ranked by number of containers imported) are:

1. Tianjin Custom Wood Processing Co. (CalCedar’s Chinese production)
2. Great Wall Industrial Qingdao
3. Lishui Liancheng Pencil Manufacturing
4. Kunshan Greenwill Co.

Musgrave Tennessee Red pencil

Very clearly, this small town Tennessee company is highly engaged in the international economy. As the company notes, “… today Musgrave is able to work with a handful of different varieties of wood from all over the world.” Managing this complex supply chain must be almost as challenging as manufacturing the pencils.

Investing in and testing a historically proven local wood source is just savvy business sense. It benefits the environment and eliminates multiple containers from having to be shipped across the Pacific. For many reasons, local initiatives like this pencil from Musgrave should be supported!