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The 2010 Academy Awards are just a couple of weeks away. Last year, we noticed that Japanese Animator Kunio Kato won the Oscar for Best Animated Short. A notable acceptance speech included giving thanks to his pencil. It looks like Kato has not gone unappreciated by legendary pencil manufacturer Staedtler. To honour the 80th anniversary of [...] Almost a year ago, the 2009 Paperworld trade show saw industry giant Staedtler announce a new pencil technology called WOPEX (Wood Pencil Extrusion). While neither extruded pencils nor reconstituted wood products are brand new, the combination certainly is, and being backed and promoted by Staedtler, the WOPEX may become a major development in pencil history. The Norica is one of Staedtler’s second tier brands. Apart from this page at Staedtler Thailand (which shows yet another Norica), I don’t find it officially mentioned by Staedtler. Staedtler is one of the world’s foremost pencil manufacturers. While many companies struggle to maintain a single mainstream pencil line, Staedtler has four global brands – Mars Lumograph, Tradition, Noris, and Minerva. They of course also have a number of specialty and local lines. The Managing Intellectual Property website has a lengthy interview with Staedtler’s chief legal counsel. In March, we looked at the Lyra Mega Liner highlighting pencil. The offerings in this category are few, but there is at least one alternative. The pencils are round, and [...] |
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