Mirado pencil discontinued after one century

pencil talk has learned that the famed Mirado pencil has been discontinued.

From correspondence with Newell Brands Office Products:

[T]he manufacturing of our Mirado Classic Pencils are already discontinued and we do not have a direct replacement at this time.

The Mirado is a global classic. It and the predecessor Mikado have over a dozen mentions in the definitive pencil book, The Pencil by Henry Petroski.

The Mirado line has been the subject of several pencil talk posts:

Goodbye, Papermate Mirado Classic pencil (2009)

Mirado Black Warrior pencil (2008)

Last large American pencil factory to close in 2009 (2008)

Eagle Mirado pencil (2009)

Papermate Mirado Classic pencil (2010)

A blog reader, “B. Johnson”, sent some information about this several days ago, but I wanted to confirm the information with Newell / PaperMate before sharing.

The business logic is elusive. These pencils probably aren’t a revenue leader for Newell, but with such brand recognition, they must still sell. They have been regularly seen at big box stores for years.

[Update]

Please see these excellent posts at Orange Crate Art:

Farewell, Mirado

“Catch” of a Lifetime

I wish there was a pencil show

The day before yesterday, I attended Scriptus, which is Toronto’s annual pen show.

My third time attending, the show was crowded and successful (elbow to elbow at times, it was too crowded for my personal tastes, but others seemed to be enjoying the energy).

Unfortunately, the show seemed to have almost nothing for a pencil/graphite aficionado. I don’t mean to complain – the show is run by volunteers, and there is no admission fee – the bills are paid by renting tables to vendors and the sale of raffle tickets. The organizers have my admiration.

In 2019, there should be a place for pencil fans and vendors to meet. It could be as participants in pen/stationery shows. Or someone could step up and create a dedicated pencil event. I do know that the American Pencil Collectors society has a biennial meeting in the midwest US, but I’m imagining something more mainstream and accessible.

All thoughts on this subject are welcome.

…and another!

Best wishes to The Graphite Store. They are a new pencil specialty store who opened this past weekend in McKinney, Texas.

Their website (I’m not sure if it reflects their brick and mortar store) suggests they are less focused on just pencils than CW Pencils, and more of a general stationer.

There is a pencil store…

Seeing is believing. There really is a dedicated pencil store.

CW Pencil Enterprise

We’ve heard about other pencil stores – the famed Gojuon in Tokyo’s Ginza district, Fancy Pencil Land in Chicago, and wasn’t there another novelty store a few years ago? Also, the boutique stores of the pencil companies. But CW Pencil Enterprise (CWPE) is probably the first to stock mainstream woodcase pencils from multiple brands and offer them in a retail environment.

I learned of CWPE some years ago, but having lived in either San Jose or Toronto since they opened, it never seemed accessible to me. The past weekend did afford an opportunity to visit New York City (my first real visit, apart from meetings/passing through).

CW Pencil Enterprise

The store (larger than I expected) is in a neighbourhood that may not be familiar to many visitors. The many photos I’ve seen did make it seem familiar.

CW Pencil Enterprise

The store is a visual delight. Lots of pencils of course.

CW Pencil Enterprise

Drop by if you get the chance.

DOMS enjoys continued success

A decade after a post on the iconic Nataraj 621 pencil, pencil talk was graced with a comment by pencil industry veteran Harshad Raveshia. Mr. Raveshia, an executive at Indian pencil company DOMS, noteworthy commenter at pencil talk, and online friend – shared some major news.

According to Mr. Raveshia, DOMS is poised to soon become India’s largest pencil manufacturer, surpassing Hindustan Pencil.

A recent article in the Economic Times gives some details about the Indian pencil industry. The largest companies are all family managed, but this decade has seen global investments – Kokuyo of Japan taking a majority interest in Camlin in 2011, and FILA of Italy taking majority control of DOMS in 2015. Hindustan is left as the last major Indian owned Indian manufacturer.

The article also shows Tofler revenue and profit graphs – and the profit graph shows increased annual profit for DOMS, while Hindustan and Camlin are just breaking even.

The article mentions another major company that is new to me – Maharashtra Pencils, an OEM manufacturer.

Many Indian pencils are now much easier to acquire in Canada than they were in 2009, but most remain hard to find. I did read of an online seller, Curios India, via Instagram. I requested that they send me a box of each current commercially available pencil.

Careful what you ask for. I received two very full plastic tubs of pencils:

Pencils of India

As a high level summary, this is the cargo list:

Nataraj – 17 boxes
Apsara – 15 boxes
Camlin – 7 boxes
DOMS – 11 boxes

Also, some less familiar brands –

Youva – 1 box
Artline – 3 boxes
Classmate – 2 boxes
Rorito – 3 boxes
Navneet – 1 box

And brands I’m more familiar with:

Faber-Castell – 6 boxes
Mitsubishi – 1 box

Also, various loose erasers and sharpeners were in the package.

So I received 60+ boxes of pencils. Most are rectangular cardboard boxes of ten, but there are also triangular boxes, plastic boxes, and paper wrapped sets.

Pencils of India

The initially exciting products for me are the specialty pencils – steno pencils, copying pencils, red and blue pencils. I also hope there are some quality regular graphite pencils. I’m also curious about the Faber-Castell India products. And – differences between the major manufacturers.

Pencils of India

We’ll take a look at these pencils in future posts. I’ll also mention – this is the largest single pencil haul I’ve acquired since purchasing the Timberlines set in 2008. I hope to find creative ways to share these pencils with others.