Interview with Staedtler legal counsel
Sunday, September 7th, 2008The Managing Intellectual Property website has a lengthy interview with Staedtler’s chief legal counsel.
Naturally, a lot of attention is given to Staedtler’s brands and trademarks.
Though Mars dates from 1900, Staedtler has two older brands: Atlas and Minerva. I wasn’t previously aware of Atlas.
A very interesting read.
LINK: Interview: Thomas Schatz, Staedtler Group