Has Dixon gone too far in extending the Ticonderoga brand?
Fort Ticonderoga has played a part in French, British, and especially American history. It played a landmark role in the American revolution. The Ticonderoga pencil has been named and marketed such that its identity is inextricably bound with this history. Dixon, dating from the 18th century, was itself a part of American history. Some would call the Dixon Ticonderoga successful branding.
So when Dixon releases a pencil like the Ticonderoga Noir, a Made in China garish fluorescent silver finish pencil with black dyed wood, I have to ask, have they strayed too far from the Ticonderoga brand and tradition? If they felt they had to release such a pencil, did they have to do it in the Ticonderoga name?
Am I being too harsh? Do you like this pencil? Would you buy it?