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Staedtler’s oldest brands – the Atlas and Minerva pencils
Staedtler is one of the world’s foremost pencil manufacturers. While many companies struggle to maintain a single mainstream pencil line, Staedtler has four global brands – Mars Lumograph, Tradition, Noris, and Minerva. They of course also have a number of specialty and local lines. Note: The photos were taken on green Clairefontaine graph paper, and received no editing other than cropping. We won’t do it again.
A previously mentioned interview with a Staedtler executive reveals that though the Mars line, dating from 1900, may be preeminent, the Atlas and Minerva brands are even older (though just by four years), originating in 1896. Amazingly, both brands survive 113 years later!
The pencils have similarities. Both are uncapped and have red (though not the same shade) finishes. The shape is a major differentiator. The Minerva is hexagonal, which the Atlas is a relatively unusual round pencil.
The Atlas has gold lettering, while the Minerva uses white.
The Atlas is made in Malaysia, with the lead core produced in Germany. The Minerva has no statement of origin.
The Minerva has an unusual aspect for a budget line – availability in three grades.
Both are budget pencils and write a bit on the scratchy side. I like the Atlas a bit more due to the richer red finish, absence of bar code, and round shape (unusual for a branded pencil). Thanks to Gunther at Lexikaliker for arranging the purchase of the Minerva pencils. 4 comments to Staedtler’s oldest brands – the Atlas and Minerva pencils |
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Interesting. I do not believe we have either of these pencils “Down Under”, but the Staedtler Pacific would appear to fill the gap left by the absence of the Minerva. Would you care to comment on the similarities or otherwise of the Minerva and the Pacific?
Kiwi-d, the Pacific is an interesting complement to the Atlas and Minerva. I’ve been using all three – and apart from the round shape of the Atlas – there seem to be few differentiators. I can’t decide which has the best lead – probably the Pacific or Minerva.
Your photographs are always so gorgeous.
Thanks Strikethru, I wish it was true.
Even if you can’t read any German, everyone should check out Lexikaliker for some amazing pencil photos.