Untangling (a small piece of) Sanford’s web

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Pencil aficionados are aware that many of the pencil brands of yesteryear are now owned by Sanford, a division of the huge conglomerate Newell-Rubbermaid.

Sanford has acquired a lot of brands over the years, including hundreds of pencil names once owned by Eberhard Faber.

As a global firm, the offerings vary from market to market. Sanford Venezuela still makes the Mongol, and Berol UK (also in the family) still make the Venus and a Mirado version. And that’s just the tip of the iceberg!

Here, we’ll take a look at Sanford’s US woodcase graphite pencil offerings, extracted from their website.

Untangling (some of) Sanford's web

On the graphite side, there are two brand labels used – Papermate, and Sanford. Papermate offers the writing/office pencils, while Sanford handles the art/drawing pencils.

Oh, and one other pencil on the Sanford side – the Eagle Golf pencil. Ouch. One of the great names in pencil history has been reduced to hawking golf pencils.

I suspect that we won’t be seeing anything new on the pencil front from Sanford. Between competition from inexpensive Chinese made pencils and a declining market, Sanford/Newell-Rubbermaid seem to have decided to put their energy elsewhere.

One Reply to “Untangling (a small piece of) Sanford’s web”

  1. Berol Mexico offerings
    Mirado
    Mirado Triangular
    Turquoise
    Verithin

    Sanford Venezuela markets the Mongol as Paper Mate (Mongol 482)

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