On October 15, 2021, the US Patent and Trademark Office published the news that Newell Brands had cancelled their trademark for one of the world’s most famous pencil brands, the Mongol.
(I’m really happy that Contrapuntalism remains online, though at a different address. It has a remarkable sixty posts that mention the Mongol pencil!)
I reached out to Newell, but did not hear back. They spoke to me last year about the Mirado, but I didn’t hear back about the Mongol.
So why the cancellation? I don’t know, but I’ll speculate that in 2021 Newell don’t want a trademark that can readily be interpreted as an ethnocultural or racial term.
Truly the end of an era, this pencil brand will not be quickly forgotten.