pencil talk has learned that the famed Mirado pencil has been discontinued.
From correspondence with Newell Brands Office Products:
[T]he manufacturing of our Mirado Classic Pencils are already discontinued and we do not have a direct replacement at this time.
The Mirado is a global classic. It and the predecessor Mikado have over a dozen mentions in the definitive pencil book, The Pencil by Henry Petroski.
The Mirado line has been the subject of several pencil talk posts:
Goodbye, Papermate Mirado Classic pencil (2009)
Mirado Black Warrior pencil (2008)
Last large American pencil factory to close in 2009 (2008)
Eagle Mirado pencil (2009)
Papermate Mirado Classic pencil (2010)
A blog reader, “B. Johnson”, sent some information about this several days ago, but I wanted to confirm the information with Newell / PaperMate before sharing.
The business logic is elusive. These pencils probably aren’t a revenue leader for Newell, but with such brand recognition, they must still sell. They have been regularly seen at big box stores for years.
Please see these excellent posts at Orange Crate Art:
3 Replies to “Mirado pencil discontinued after one century”
Yes, they’ve been available even in Wal-Mart — Naturals, Black Warriors, and the yellow Papermate Mirados. This is sad news.
Tomorrow morning I will pull out a Mirado to write with.
I found no Mirados at a local Wal-Mart this weekend past. I did find a box at Staples:
I just received 6 boxes from amazon. The box shows a pencil marked “Mexico” but the pencils have no such marking. Not sure what that’s about. These are dated 2012.