DOMS enjoys continued success

A decade after a post on the iconic Nataraj 621 pencil, pencil talk was graced with a comment by pencil industry veteran Harshad Raveshia. Mr. Raveshia, an executive at Indian pencil company DOMS, noteworthy commenter at pencil talk, and online friend – shared some major news.

According to Mr. Raveshia, DOMS is poised to soon become India’s largest pencil manufacturer, surpassing Hindustan Pencil.

A recent article in the Economic Times gives some details about the Indian pencil industry. The largest companies are all family managed, but this decade has seen global investments – Kokuyo of Japan taking a majority interest in Camlin in 2011, and FILA of Italy taking majority control of DOMS in 2015. Hindustan is left as the last major Indian owned Indian manufacturer.

The article also shows Tofler revenue and profit graphs – and the profit graph shows increased annual profit for DOMS, while Hindustan and Camlin are just breaking even.

The article mentions another major company that is new to me – Maharashtra Pencils, an OEM manufacturer.

Many Indian pencils are now much easier to acquire in Canada than they were in 2009, but most remain hard to find. I did read of an online seller, Curios India, via Instagram. I requested that they send me a box of each current commercially available pencil.

Careful what you ask for. I received two very full plastic tubs of pencils:

Pencils of India

As a high level summary, this is the cargo list:

Nataraj – 17 boxes
Apsara – 15 boxes
Camlin – 7 boxes
DOMS – 11 boxes

Also, some less familiar brands –

Youva – 1 box
Artline – 3 boxes
Classmate – 2 boxes
Rorito – 3 boxes
Navneet – 1 box

And brands I’m more familiar with:

Faber-Castell – 6 boxes
Mitsubishi – 1 box

Also, various loose erasers and sharpeners were in the package.

So I received 60+ boxes of pencils. Most are rectangular cardboard boxes of ten, but there are also triangular boxes, plastic boxes, and paper wrapped sets.

Pencils of India

The initially exciting products for me are the specialty pencils – steno pencils, copying pencils, red and blue pencils. I also hope there are some quality regular graphite pencils. I’m also curious about the Faber-Castell India products. And – differences between the major manufacturers.

Pencils of India

We’ll take a look at these pencils in future posts. I’ll also mention – this is the largest single pencil haul I’ve acquired since purchasing the Timberlines set in 2008. I hope to find creative ways to share these pencils with others.

4 Replies to “DOMS enjoys continued success”

  1. What a haul! And it contains a little surprise. One of my favourite pencils, the Mistubishi 9800, which I’d always assumed was made in Japan, is actually made in India! It’s a great pencil.

  2. Gunther and Koralatov, thank you for the comments.

    These are pencils from the Indian market, but not all are made in India, nor are the vendors all Indian – the Mitsubishi 9800 is from Japan.

  3. They get made there too – the faber Castell ones are darker than the non Indian ones – the art line ones (shachihata) run dark like the nataraj unlike other art kind pencils I’ve used. And the DOMS? Awesome – smooth like viking yellow pencils but dark lines. You’re gonna enjoy that massive haul!

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